Soul of Dell - 1205 Words

The â€Å"Soul of Dell† was created Kevin Rollins was serving as the Senior Vice President of strategy and noticed Dell had a culture that needed to be changed. This culture was, â€Å"created a culture of stock price, a culture of financial performance, and a culture of what s in it for me? throughout our employee base (Zellen, 2004). Between Rollins and Michael Dell the â€Å"Soul of Dell† was created. This is now the corporate philosophy for Dell and has been since 2000. The purpose of The Soul of Dell is to define the kind of company Dell is and where they aspire to become. The Soul of Dell serves as a guide for their actions around the world, and ultimately forms the basis of their winning culture.† The core elements of The Soul of†¦show more content†¦In October of 2002 there was a phone interview with a Dell manager that said the following about The Soul of Dell, â€Å"I actually know non of the key tenets [of The Soul of Dell], but wou ld guess they have something to do with maintaining work-life balance, building a long-term career time here, valuing diversity, and leadership† (Rourke, 2010, p.92). In this case Dell spent all this time as the sender, but did not evaluate if the receiver understood the message. Dell should do a better job of evaluating the message and the new corporate philosophy. The high level managers of Dell want to live by The Soul of Dell and have the employees live by these values as well, but in order to do so they need to find a medium that will get the appropriate message across. References Rourke, J. S. (2010). Management communication: a case-analysis approach (4th ed.). Upper Saddle River, N.J.: Prentice Hall. Soul of Dell | Dell. (n.d.). Dell à ¢Ã¢â€š ¬Ã¢â‚¬Å" The Official Site | Dell. Retrieved February 6, 2011, from http://www.dell.com/content/topics/global.aspx/corp/soulofdell/en/index?c=usamp;l=en Zellen, B. (2004, September 1). Getting In Touch With Dell s Culture: You ve Got Soul! - Analyst Insights - EnterpriseInnovator. EnterpriseInnovator. Retrieved February 6, 2011, fromShow MoreRelatedEnvironmental Analysis of Dell Organization1087 Words   |  5 PagesEnvironmental Analysis of Dell Organization Industry Environment Competitive Rivalry The competitors to Dell are as follows: Hewlett-Packard, IBM, and Sun Microsystems (Hoovers). HP and IBM pose the biggest threat in competition. Dell s sales overview has increased each year except for 2001 to 2004. In 2001 the annual sales in millions were $31,888 and a major increase in sales in 2004 at $41,444.0. (Hoovers). In terms of Entry Barriers, Dells direct to consumers sales approach has increasedRead MoreDells Long Term Objectives: Strategy Formulation and Implementation1156 Words   |  5 PagesEnvironmental Analysis of Dell Organization Dells external environment identifies all the current conditions and forces that affect its strategic options and define its competitive situation. It consists of three main sectors: the Remote Environment, the Industry Environment, and the Operating Environment. All of these environmental sectors affect the firms operations both on an international and domestic level. Remote Environment In recent years the computer hardware industry has experiencedRead MoreDell Computers Case Study1357 Words   |  6 Pagesprofessional advice on what’s best for them from a certified computer dealer. Cultural and Social Values: Dell believes that maintaining direct and trusty relationships with customers is essential for the company’s success. The company also conducts business with diverse partners, which helps Dell in serving customers with different cultures. Key Attributes of Our Culture Meritocracy At Dell we reward for a job well done—it’s that simple. Every professional here functions as an essential partRead MoreLeaders and Leaderships1577 Words   |  7 Pagesand how their leadership style can transform a company. This paper will specifically discuss the leadership style of Kevin Rollins, who was the chief executive officer of the computer giant, Dell from 2004-2007 (BBC 2007). In 2004, Mr. Rollins took over the CEO position from the company’s founder, Michael Dell. This transition allowed Mr. Rollins to take over the day-to-day business operations, take on new responsibilities, and develop the opportunity to grow as a leader. Mr. Rollins utilizes transformationalRead MoreOnward: How Starbucks Fought for Its Life without Losing Its Soul1447 Words   |  6 PagesOnward: How Starbucks Fought for Its Life without Losing Its Soul. Howard Schultz with Joanne Gordon. New York: Rodale, Inc., 2011. 331 pages. Reviewed by _______________ Onward is a book written by Starbucks ceo Howard Schultz (the company uses lower case for all job titles) about how the company recalibrated itself after getting too big, too fast. The reason I chose to read and review this book is because I am a coffee addict. Ironically, I am not a fan of Starbucks. I’ve always feltRead MoreInfluence Processes a Leadership Analysis Essays1007 Words   |  5 Pagesdirecting decisions, controlling resources, providing rewards, approving promotions, and modeling expected behaviors (Nahavandi, 2006). By controlling these influence processes, leaders are able to effect organizational change and create the heart and soul of the organization. Direct Decisions: When a leader has control of decisions they can mold and shape the vision, mission, culture, and strategy of the organization (Nahavandi, 2006). Since the leader is responsible for the overall health of anRead MoreDells Business Ethics Essay2065 Words   |  9 PagesDell Inc’s Business Ethics Gwynedd-Mercy College Abstract Business Ethics is a very important part of having and running a successful business. Your business ethics consist of the behavior that a business adheres to in daily dealings within the world. There are a few key components that are covered under the business ethical umbrella within the Dell Computer Corporation they are as follows: Corporate Social Responsibility, Corporate Governance, Environmental Responsibility and Corporate AccountabilityRead MoreThe Values, Mission and Vision of Dell2309 Words   |  10 PagesDell has experienced tremendous growth over the past twenty years. Throughout this period, Dell has continued to raise its standards of excellence. The values, mission and vision of the company facilitate the achievement of these illustrious goals. Dell had 46,000 employees as of Jan. 30. About 22,200 of those, or 48.3 percent, were in the United States, while 23,800 people, or 51.7 percent, worked in other countries, according to a filing with the Securities and Excha nge Commission.[citation needed]Read MoreThe World History of Work Restraint1431 Words   |  6 Pagesthere have been few precise exact studies. Not Finlay or Brenner gave efficient confirmation to their cases, while the work on the US South and that by Engerman furthermore Sokoloï ¬â‚¬ has been at the level of expansive correspondence. Most quite, Dell (2010) inspected the long-run effect of the biggest arrangement of pressured work utilized within provincial Latin America, the Andean 1the Doomesday Book, the extraordinary statistics of England led by the Norman lord William the Conquerer recordedRead MoreCanto Xx of Dantes Inferno1074 Words   |  5 PagesAn Analysis of The Souls Damned in Canto XX from Dante Alighieri’s Inferno Introduction Virgil and Dante find themselves in Circle Eight, Bolgia Four. The damned in this circle are all diviners and soothsayers, viewed by Dante as practitioners of impious and unlawful arts who attempt to avert God’s designs by their predictions. Virgil implies that those who do prophesy believe that God Himself is â€Å"passive† in the face of their attempts to foresee, and possibly change, the future. For such impiety